APOL repositions itself as ISP and Broadband Portal. The established APBB Website will develop toward broadband portal providing rich content in the future to provide users and the future 3G users (next year) more comprehensive contents and to enter the domestic broadband content market. With the effects of APOL's integration into EBT Group, APOL also adjusts its operational direction to reposition its new "Pentagon" operation model: It will focus on broadband contents value-added services, multiple broadband access services, free dial-up connection services, ISR and data exchange centers. The company also plans to go public. Taking the internationalization and business development trend of Internet operators into consideration, the company will hold an open attitude to be listed in overseas capital markets.

In last April the website www.apbb.com.tw was set up. Currently it provides eight topics and its registered members exceed 300,000 persons. It is the most comprehensive domestic broadband content website with the richest topics included. It distinguishes itself from other websites with only audio/video content emphasized, by its seven topics, including Audio/Video, Learning, Mobile, Chatting, Communities, Fortune-telling and @channel.

Its development strategy makes use of multiple member activities and free dial-up services to unify more than 90% of important domestic ICPs engaging in network market integration. It advertises with the help of different alliance partners to bring in new members and increase web traffic. Since last July APBB Website created a monthly revenue of more than 800,000 NTD for APOL. Since November 2002 APBB Website cooperates with Sina.com to provide part of its own broadband audio/video contents through Sina.com's platform in China and then share the profits.