Sparq*
For the telecommunications infrastructure of Sparq
(New Century Information Communication Corporation),
the engine rooms are set at four locations: Neihu
of Taipei, Banchiao of Taipei, Taichung, and Kaoshsiung.
Besides acting as a backup for each other, it
also provides the superior co-location for corporate
users, dedicated co-locations, network value-added
management (security, performance, monitoring,
and flow, etc) and even the professional-level
DR/SSP service. Of course, it also provides the
ADSL wideband network connection, leased line
network connection, B2B2C (modem co-location),
and general dialup service. The ASP application
software value-added service provides email co-location,
webpage co-location, e-Catalog of value-added
application, and wideband multimedia videoconferencing
leases) and also provides a certain portion of
e-Commerce, and is positioned as the role of “Tool
Provider” to provide petite cash payment based
on the financial flow and the sparqPOS credit
card payment service.
In 2002, Sparq had lead development in access
service, and particularly the IDC had outstanding
performance. Besides obtaining the main target
customer group, (entry website, telecommunication
company, Internet service provider, online game
company, wideband content, government, information
service industry, and financial industry, etc.)
and meeting the annual goals of being ranked
third place in market share and having annual
growth of 307%.
Looking ahead, the IDC and wideband multimedia
service in 2003 will use the strategic alliance
(win-win cooperation) as the model since the
product line is quite complete. The main targets
include online games, fortune telling, and community
groups. For wideband access services, the cooperation
of various channels and the integration of equipment
at the user’s end provides the solution of one-time
purchase. For e-Commerce (EC), a complete e-Commerce
solution by combining the information flow,
financial flow, and material flow to integrate
the bandwidth and space (IDC) and establish
the mechanism of account clearance center to
possess the plentiful telecommunications service
contents and provide the whole communications
service and construct the complete financial
flow service such as the telecommunications
charging mechanism, small amount service payment
service, and sparqPOS credit card service. The
online game, online learning, and online music
are integrated to create the edge for digital
content charging companies. The integrated marketing
models such as the portal site banner advertising
and electronic post are provided.
For application software value-added service
(ASP), the small to mid enterprises in Taiwan
are focused to provide the suitable e-Product
(Corporate entry website, email, and e-Catalog,
etc) to cope with the national electronic policy
and provide the most favorable prices for small
to mid-sized enterprises to lower the e-Cost
of the small to mid-sized enterprises.
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