TAT

TAT was established in 1998, and will provide a total solution and a more diversified mobile value-added service in 2003. Focusing on personal mobile value-added service, the brand “Hank” provides the handset networking service such as financial management, recreation express, fortune telling, making friends and chatting, interactive game, graphics and ring tone download, information service, mobile office, message transmission, shopping, voice message, SMS message, MMS multimedia message and application services. The “Hank GPRS Hot Net” includes financial management, news and weather report, recreation express, fortune telling, interactive game, graphics and ring tone download, living information, restaurant guide, traffic and travel, convenient civil service, etc. In addition, the entry website of the mobile service of the “ HANK PDA version” was introduced in 2002, integrating over 50 PDA content providers to provide the channel service contents such as finance, friend-making, shopping, fortune telling, game, information, reading, application service, and link to good websites, etc, and also introduced the service of the new; and introduced the “Mobile Broadcasting Station” for the new PDA version service PDA, so that users can immediately get the information on traffic and road conditions, television news, and introduction to tours and scenic views through the video streaming technology and the GPRS wireless transmission service through the “Mobile Broadcasting Station”. The user can set up its own Web Cam for private channels, and the PDA can be used to surveillance the childcare and nursing, and the safety for senior citizens, motor vehicles or other personal belongings, etc. if you won a set of Mobile SNG.

Focusing on the corporate users, the M-requirements introduces the “Smart Com..” corporate communications integrated application service” to provide application service such as the “Intellectual Portable Net” that can help corporations to save at least 50% of the communications cost, the “Intellectual Switchboard system that can help corporation to enhance the internal management and communication efficiency and strengthen the management of maintaining customer relationship and the “Intellectual Mobile Commerce” + “Intellectual Commercial Message” that can improve customer satisfaction, and the “Intellectual Mobile Surveillance System” that can help the corporations of material distribution and transportation to effective improving the operation performance, and lower the communication cost.

In 2003, TAT proposes 5 major marketing strategies by providing more Colorful, Multimedia, Interactive, and Entertaining diversified value-added services. Aiming at the different needs for calling behavior of different groups, a more flexible new rate is designed for customers. Through the cooperation with companies of different industries to increase the number of new accounts, and the integration of resource with companies of different industries to feed back old customers. An differentiated management is applied on new and old customers. TAT focuses on specific groups to provide different core values and benefits, and continues to increase the number of direct TAT service centers and contracted service centers in Taiwan to provide more diversified handsets, telephone accounts, or value-added service discount promotions, and thus offer much better service to customers.